$2 Billion Later, Poppi Founders Start Over With Jetty

Allison and Stephen Ellsworth spent roughly a decade turning a prebiotic soda sold at farmers markets into Poppi, a beverage brand Bloomberg reported has reached a valuation near $2 billion. Rather than keep building on that base, the couple told Bloomberg This Weekend hosts David Gura and Lisa Mateo they are starting over, launching a new venture called Jetty, a hydration brand built from the lessons of the Poppi years.

The interview, posted by Bloomberg on November 14, 2026, is the Ellsworths' own account of how the business grew and why they chose to walk away from it to begin again. Bloomberg did not publish independent sales or valuation data beyond the figure the founders cited; the network's report rests on the couple's recollection of the company's trajectory.

How did Poppi grow into a nearly $2 billion brand?

The Ellsworths described Poppi's origin as a small operation selling at farmers markets, with growth compounding over roughly ten years into a beverage company Bloomberg reported is now valued at close to $2 billion. The founders did not detail specific revenue figures, funding rounds, or retail distribution numbers in the portion of the interview summarized by Bloomberg. What they did describe, according to the network, was a long build: a product category — prebiotic soda — that had to be explained to shoppers before it could be sold to them, and a company that scaled gradually rather than overnight.

Why are the founders starting over with Jetty?

Asked why they would leave a nearly $2 billion brand to begin a new one, the Ellsworths told Bloomberg that the decade building Poppi taught them specific, transferable lessons they wanted to apply from day one on a new venture rather than relearn under pressure. Jetty, the hydration brand they are now building, is explicitly framed by the founders as a second attempt informed by what worked — and what did not — the first time, Bloomberg reported. The interview did not specify a launch date, retail partners, or funding source for Jetty.

What lessons from Poppi are shaping Jetty?

The Ellsworths pointed to three areas where Poppi's experience is directly shaping Jetty, according to Bloomberg: how the company used social media to build an audience, how it approached hiring, and how it built a team culture as the business scaled. Bloomberg's summary does not break out which specific practices worked or failed, only that the founders described applying what they learned in those three areas to the new company.

The Ellsworths' account, as relayed by Bloomberg, frames Jetty less as a fresh idea than as a rebuild — the same founders testing whether a playbook refined on social platforms, hiring and team-building can be run a second time with fewer early mistakes.

What remains unclear about Jetty's launch?

The available Bloomberg interview summary does not include a product description beyond "hydration brand," a release timeline, pricing, retail partners, or outside investment figures for Jetty. It also does not say whether the Ellsworths retain any ongoing role at Poppi or have fully exited the company. Those gaps mean readers currently have the founders' framing of their own decision-making, but not independent verification of Jetty's business terms or Poppi's current financials beyond the near-$2 billion figure Bloomberg cited.

What to watch

• Whether Jetty announces a product launch date, retail partners, or funding details beyond what the founders described to Bloomberg.
• Whether Bloomberg or other outlets independently confirm Poppi's near-$2 billion valuation with transaction or investor data.
• Whether the Ellsworths disclose their current ownership stake or role, if any, at Poppi following the Jetty launch.
• Whether Jetty's early marketing mirrors the social-media approach the founders credited for Poppi's growth.

For now, the record on Jetty consists of the founders' own description of their plans in one interview. Bloomberg's report, linked above, is the originating account; no separate financial filings or company statements accompanying the interview were provided.