Disney Kicks Off Holidays With 'Make the Holidays Magic' Push

The Walt Disney Company opened its 2026 holiday marketing season this week with a campaign called "Make the Holidays Magic," anchored by a new short film titled "A Disney Holiday Short: The Invisible Horse," according to a video posted by ABC News on Nov. 9, 2026.

What is the "Make the Holidays Magic" campaign?

The campaign is the entertainment company's branded push to mark the start of the holiday retail and viewing season, according to ABC News, which described the effort as the company's way of kicking off the season with original content rather than a traditional ad spot. The network's write-up gives the campaign name and the short film's title but does not detail a broader slate of tie-in products, retail partnerships, or theme-park events connected to the push.

What is "The Invisible Horse" about?

ABC News identifies the short as "A Disney Holiday Short: The Invisible Horse" and frames it as the centerpiece of the holiday rollout. The network's posted video does not include plot details, runtime, or a list of voice talent, so those specifics are not yet part of the public record tied to this launch.

When did the campaign launch?

ABC News dated the video Nov. 9, 2026, which places the debut roughly two weeks before the Thanksgiving holiday — a timing window retailers and media companies commonly use to begin holiday-themed programming and advertising.

Where can viewers see the short film?

The only confirmed distribution point in the available reporting is the ABC News video page itself. The source material does not specify whether the short will also run on the company's streaming service, in theaters, on broadcast television, or across social media, so those distribution questions remain open as of publication.

By the Numbers

• Nov. 9, 2026 — date ABC News posted the campaign video
• 1 — number of named short films tied to the campaign so far ("The Invisible Horse")

What to Watch

• Whether additional shorts, ads, or retail tie-ins follow under the "Make the Holidays Magic" banner before Thanksgiving.
• Whether the short film is added to the company's streaming platforms or broadcast partners in the coming weeks.
• Whether rival studios and networks time competing holiday content releases against this launch, as is common in the November programming window.

The available reporting from ABC News is limited to the campaign name, the short film's title, and the Nov. 9 posting date. No box-office, viewership, or budget figures accompanied the announcement, and none are included here because none appear in the sourced material.

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