NEW YORK — LG's C6 OLED TV Drops to $999 Ahead of Black Friday

The 55-inch LG C6 OLED TV is selling for $999.99, a $400 reduction from its list price, as part of an early Black Friday promotion that runs through November 1st, according to The Verge. Amazon and Best Buy are matching that price, the outlet reported.

How much does each size cost right now?

The discounts scale with screen size. The 55-inch model is listed at $999.99, described by The Verge as an all-time low and a $400 cut from its regular price. The 65-inch version is on sale for $1,399.99, a $300 reduction, available through Amazon, Best Buy, and directly from LG. A 77-inch model also appears in LG's pricing, listed around $2,000. The Verge frames the broader sale as roughly 29 percent off across the lineup, with Black Friday itself still more than a month away.

Which retailers are offering the deal?

Three sellers carry the matched pricing: LG's own online store, Amazon, and Best Buy. The Verge's reporting notes that LG kicked off its early Black Friday sale ahead of the traditional shopping weekend, and that the 55-inch and 65-inch price cuts are mirrored across all three retailers rather than being exclusive to one storefront.

What comes with buying directly from LG?

Customers who purchase through LG's own site, rather than Amazon or Best Buy, receive two extras at no additional cost: a free Xbox Wireless Controller and a complimentary wall mount, according to The Verge. Those bundled items are not confirmed for the Amazon or Best Buy listings, based on the available reporting — the perk appears tied specifically to buying direct from LG.

What changed from last year's C5 to the C6?

The C6 carries a handful of incremental upgrades over its 2025 predecessor, the C5. The Verge cites a faster Alpha 11 AI Gen3 processor, which LG designed to improve both picture and sound processing, along with a brighter panel. The outlet also notes a higher refresh rate on the new model compared with the C5, though it does not specify the exact refresh-rate figure in the reporting reviewed here. For shoppers upgrading from an older set, the processor and brightness changes are the two concrete, named improvements.

Do the privacy concerns mentioned in the coverage matter?

The Verge's own headline and subhead acknowledge that the C6 remains "an impressive 4K TV, even with the recent privacy concerns," but the reporting reviewed does not detail what those concerns involve. Shoppers weighing the purchase should treat that line as a flag worth researching further on LG's own site rather than a fully explained issue, since the source material stops short of specifics.

A quick glossary for TV shoppers

OLED stands for organic light-emitting diode, a display technology where individual pixels produce their own light, allowing for deep black levels because unlit pixels can turn off completely. Refresh rate describes how many times per second the screen redraws an image, measured in hertz; a higher number generally helps with fast motion, such as sports or gaming. Alpha 11 AI Gen3 is LG's branded name for the processor chip inside the C6, the component The Verge says handles both picture and sound enhancement. All-time low, as used in the Verge piece to describe the 55-inch price, means the lowest price tracked for that specific model since its release — not necessarily the lowest price any OLED TV has ever sold for.

The free-controller bundle also lands amid broader attention on gaming accessories this fall; HTT News covered new adaptive peripherals from DAREU at a Saudi exhibition in September, part of a wider push by hardware makers to pair TVs and controllers with gaming setups ahead of the holiday season.

For shoppers deciding whether to buy now or wait, the practical math is straightforward: the 55-inch C6 at $999.99 and the 65-inch at $1,399.99 are matched across LG, Amazon, and Best Buy through November 1st, per The Verge's reporting, after which pricing for the actual Black Friday weekend remains unannounced.

Artiglio is A coming-soon iPhone chief of staff for briefings and drafts. Not on the App Store yet.

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