Meta Limits Facebook Pages to Two Free Hyperlinks a Month

Meta has made it a paid feature for a Facebook Page to post more than two hyperlinks per month, according to a report from NPR's Planet Money published Oct. 23, 2026.

What is Meta's new hyperlink limit?

Under the policy described by Planet Money, a Facebook Page that wants to share more than two outbound links in a given month must pay for the privilege. Posting within the two-link allowance remains free. The report frames the move as part of a broader pattern among social platforms that have grown wary of posts that send users away from their own apps and websites, according to NPR.

Why do platforms discourage outbound links?

Planet Money's reporting ties the restriction to a simple incentive: companies such as Meta want to keep visitors on their own site rather than clicking through to news articles, blogs or other destinations elsewhere on the web. The outlet's framing of the question — what's the rationale for companies wanting to keep you on their site — points to retention as the core business logic behind charging for extra links, per NPR.

When did the hyperlink charge take effect?

• Oct. 23, 2026 — NPR's Planet Money publishes its account of the policy, describing the two-link monthly allowance and the subscription requirement for Pages that exceed it.

The report does not specify an exact rollout date for when Meta began enforcing the limit, and no additional timeline details are included in the available reporting.

How are Facebook Page owners expected to respond?

The practical effect, as described by Planet Money, is that Pages relying on frequent outbound links — to articles, products or other sites — now face a cost for continuing that practice beyond the free threshold. The report does not detail the exact subscription price or tier structure tied to the extra links, so those figures cannot be confirmed from the available source material.

Does this fit a broader industry pattern?

Planet Money situates Meta's move within a wider trend of social media companies showing reluctance to let users leave via hyperlinks at all. The outlet's framing suggests the hyperlink charge is one data point in a larger question about how platforms value attention and the extent to which they are willing to monetize, rather than simply restrict, behavior that sends traffic away from their properties.

No additional on-the-record statement from Meta is included in the available reporting, and no further financial or usage figures beyond the two-link threshold are confirmed in the source material. Readers can follow the full report, including NPR's framing of the rationale behind the policy, at the original Planet Money story.