Nearly 200 Complaints Dog Ultra Right Beer's 'Woke-Free' Brand

Nearly 200 complaints sit unresolved against Ultra Right Beer LLC, the company behind a 2023 "woke-free" lager that promised to replace Bud Light for conservative drinkers, according to Better Business Bureau records cited by WIRED. The brand's website has since gone dark, leaving some customers without beer they paid for more than a year ago.

Who started Ultra Right Beer?

The company traces to Seth Weathers, a political consultant from Georgia who briefly served as Donald Trump's 2015 state director in Georgia and later worked with a county commissioner known for racist Facebook posts, WIRED reports. Operating under the social media persona "Conservative Dad," Weathers launched the brand in April 2023 after a sponsored Instagram post featuring transgender actress Dylan Mulvaney and a Bud Light can touched off a boycott among some conservative drinkers.

How did the launch unfold?

Weathers marketed the beer before a brewery existed to make it, WIRED reports, posting a YouTube ad in which he struck a Bud Light can with a baseball bat and said, "America's been drinking beer from a company that doesn't even know what restroom to use. That's why I created Conservative Dad's Ultra Right 100 percent woke-free beer."

"Stop giving money to woke corporations that hate our values." — Seth Weathers, in a 2023 marketing video for Ultra Right Beer, as quoted by WIRED

Within two weeks, Weathers partnered with Big Kettle Brewing in Lawrenceville, Georgia, to produce six-packs priced at $19.99, and he claimed the company was nearing $1 million in sales, according to WIRED.

What happened to the special-edition cans?

Sales slowed as fulfillment lagged, WIRED reports. One customer's one-star BBB review said a "Revenge" six-pack featuring Trump's mugshot took a year and a half to arrive. A "Fight"-themed six-pack, depicting Trump raising his fist after the July 2024 assassination attempt at a campaign rally, never arrived at all, the review states.

What does the Better Business Bureau say?

The BBB has given Ultra Right Beer LLC an "F" rating, citing nearly 200 unanswered complaints over missing shipments and limited customer service, WIRED reports.

Timeline

• April 2023: Bud Light boycott intensifies after the Mulvaney sponsorship; Weathers launches Ultra Right Beer under his "Conservative Dad" brand.
• Two weeks later: Weathers secures Big Kettle Brewing in Lawrenceville, Georgia, as a producer and claims sales approaching $1 million.
• July 2024: A "Fight"-themed can referencing the Trump rally shooting is marketed but, per a BBB complaint, never shipped.
• By 2026: The company's website has vanished, nearly 200 BBB complaints remain unresolved, and it holds an "F" rating.

Where does the brand stand now?

Weathers has not resolved the outstanding complaints, and the company's online presence has disappeared, according to WIRED's reporting, leaving customers who bought into the anti-Bud Light campaign without the product — or, in some cases, a refund.