Comedian Demi Adejuyigbe Limits Himself to Three Posts a Day

Comedian Demi Adejuyigbe treats social media the way most people treat a zoo trip: he looks, he does not touch, and then he leaves. That's how he described his approach to online engagement in a new interview with Wired, published October 20, 2026.

Adejuyigbe, known for his annual music videos set to Earth, Wind & Fire's "September" and his Edinburgh Fringe one-man shows, answered Wired's standard device-and-habits questionnaire. The exchange covered his phone, his unread-message counts, and the logic behind which posts he chooses to comment on.

What does Adejuyigbe mean by comparing social media to a zoo?

Asked for his rule of thumb on replying to posts, Adejuyigbe said he limits himself to comments that help a friend's post with "the algorithm or whatever." Beyond that, he treats most content as something to observe rather than join.

"I see it like I'm at the zoo—I don't need to interact with that," Adejuyigbe told Wired. "It's just a thing that I enjoy, and then I walk away."

He added that commenting too freely invites unwanted attention: engaging further risks "people" reading into it, a point he raised without elaborating on specifics.

Why did he switch from Spotify to Apple Music?

Adejuyigbe told Wired he dropped Spotify after learning its CEO had invested in AI companies and military contractors, calling it "the last straw." He also cited complaints from musician friends about low streaming payouts and said Spotify's running of ICE-related ads sealed the decision. "Fuck it, I'm going to switch," he said he told himself.

He said he still misses Spotify's interface but has adjusted to Apple Music. His assessment of the replacement was measured rather than enthusiastic: "Not like Apple's a good company, but you know."

How much time does he spend on his phone?

Adejuyigbe reported a daily average screen time of 9 hours on his iPhone 17e, according to Wired. He said he gets notifications tracking that total and dismisses them as irrelevant to anyone else — "That's none of my business" — noting some of the time comes from using his phone to record material during his own stage shows.

Quick facts from the Wired interview

• Daily screen time: 9 hours
• Unread emails: 72
• Unread texts: 0
• Phone model: iPhone 17e
• Laptop: MacBook Pro, 14-inch

What are his email and text habits?

Adejuyigbe described his 72 unread emails as intentional rather than neglected. He said he leaves messages unread until he has actually responded or resolved them, and that unanswered emails from specific people or pending matters can trigger anxiety severe enough that he postpones replying. "I'm not in the place to answer that right now," he said he tells himself, "and then it just falls down the list."

Texts are a different story. Adejuyigbe told Wired his unread count sits at zero because he answers messages as soon as he sees them, reasoning that there is no point pretending he is not already on his phone. The exception, he said, is after a movie, when a group chat has accumulated unread activity during the screening.

What was the last thing he binge-watched online?

Adejuyigbe named Reel Talk Show, an Instagram game in which people on the street guess movies from audio clips, as his most recent content binge. He told Wired he watched roughly 20 episodes in a row after the format appeared in his feed.

The interview is part of Wired's recurring questionnaire on how public figures manage devices and digital habits, a format the outlet has run with other entertainers and public figures. Adejuyigbe's answers did not address his podcasting, DJ sets, TV writing, or film-photography work in detail beyond acknowledging screen time tied to recording segments for his live shows.

For readers trying to curb their own posting frequency without foreswearing devices altogether, a notification-limiting approach similar to what Adejuyigbe described — treating most content as something to observe rather than engage — is the closest thing to a formula he offered: comment selectively, respond to texts promptly, and let email sit until there's something specific to say.

Artiglio is A coming-soon iPhone chief of staff for briefings and drafts. Not on the App Store yet.