Apple Schedules MacBook Pro Launch Event For October 28

A new product event is set for October 28th at 1PM ET in Los Angeles, according to invitations described by The Verge. The gathering marks the company's second launch event this month.

What is expected to be announced?

The headline item is a redesigned MacBook Pro with an OLED touchscreen, a lighter chassis and a notch resembling the iPhone's Dynamic Island, The Verge reported, citing Bloomberg. A 14-inch MacBook Pro and a new iMac built around the M6 chip are also expected. That chip debuted recently in the Mac Mini, per the same report.

An updated iPad Mini is also on the slate. The tablet is expected to gain an OLED display and move its selfie camera to the landscape edge, a change that would make video calls easier to frame when the device is held sideways.

How does this follow the October 13th event?

The October 28th gathering comes roughly two weeks after a smart home-focused launch on October 13th. That earlier event introduced a HomeView smart home hub, an updated Apple TV 4K with a new Siri Remote, and a second-generation HomePod Mini, according to The Verge's coverage.

What did the company say about the event?

Senior Vice President of Marketing Greg Joswiak teased the date on X, writing: "Can't wait to pro and tell next week."

Event snapshot

• October 13: Smart home launch — HomeView hub, Apple TV 4K refresh, second-gen HomePod Mini
• October 28, 1PM ET: Second launch — expected MacBook Pro redesign, 14-inch MacBook Pro, M6 iMac, iPad Mini refresh

Is the MacBook Pro redesign confirmed?

No official specification sheet has been published. The OLED display, Dynamic Island-style notch and weight reduction are characterized by The Verge as expectations tied to Bloomberg's reporting, not confirmed features. Final specs, pricing and availability are expected to be disclosed at the event itself.

When will new Macs and the iPad Mini ship?

No shipping dates have been announced. Companies in this category typically open preorders the same day as an event and begin shipments within one to two weeks, though no such timeline has been confirmed for this launch.

Why does the M6 chip matter for the iMac?

The M6 chip first appeared in the refreshed Mac Mini, according to The Verge. Carrying it into the iMac would extend the same processor generation across the company's desktop line, a pattern consistent with past chip rollouts that started in one machine before spreading to others in the lineup within the same product cycle.

The October 28th event will be the second time this month the company has gathered press and media for a hardware unveiling, following the smart-home event eight days earlier. Further details, including confirmed pricing, are expected once the event begins.