What We Know About Trump's 'Super Intelligence' AI Rebrand Push

President Donald Trump wants the term "artificial intelligence" retired in favor of "super intelligence," and a handful of Silicon Valley's most powerful executives are going along with it, according to The Verge.

What did Trump say about renaming AI?

Trump declared that "The White House considers anyone that uses the term, 'Artificial Intelligence,' as opposed to the highly accepted new and more accurate term, 'Super Intelligence,' THE ENEMY!" according to the remarks cited by The Verge. The statement accompanied an executive order requiring federal agencies to use "super intelligence" instead of "artificial intelligence" in official communications, the outlet reported.

Which companies have already renamed their AI products?

Two renames moved quickly once Trump's position became public, per The Verge's reporting. Elon Musk said he would rename SpaceXAI to SpaceXSI within hours of Trump's statement. Salesforce chief executive Marc Benioff followed by announcing that the company's AIForce product would become SIForce. The Verge characterized both moves as a "capitulation" to Trump's preferred branding, noting that neither executive's quick compliance was out of character given their public alignment with the administration.

By the numbers

• 1 executive order directing federal agencies to use "super intelligence" in place of "artificial intelligence"
• 2 confirmed corporate product renames so far: SpaceXAI to SpaceXSI, and Salesforce's AIForce to SIForce
• 4 executives named by The Verge as having fallen in line: Musk, Benioff, Nvidia's Jensen Huang and Microsoft's Satya Nadella

Why are Nvidia's Jensen Huang and Microsoft's Satya Nadella in this story?

Huang attended the summit where the executive order on "super intelligence" was announced, according to The Verge. The outlet reported that Huang has aligned himself with Trump on AI policy more broadly, including downplaying the risks the technology poses. The Verge's headline and subhead also list Microsoft chief executive Satya Nadella among the executives who have "capitulated" to the rebrand, grouping him with Musk, Benioff and Huang as having fallen in line with the administration's preferred terminology.

Is the public adopting "super intelligence" too?

Not yet, by The Verge's account. The outlet reported that "most of the broader population is sticking with AI" even as some of the industry's most prominent figures adopt the new term in corporate branding. That split, between executive-level compliance and everyday usage, is the core tension in the reporting: a handful of companies have changed product names, but the phrase "artificial intelligence" remains the dominant term outside of boardrooms and White House briefings.

The gap also shows up in how AI products are actually marketed to consumers. Tools built for everyday use, such as the mindfulAI Keyboard from Smorgi Apps, continue to market themselves under the long-standing "AI" label rather than the administration's preferred phrasing, reflecting how unevenly any rebrand is spreading beyond a small set of politically aligned executives.

What happens next with the "super intelligence" rebrand?

The Verge's reporting, current as of Oct. 11, 2026, does not indicate whether additional companies plan to follow Musk, Benioff, Huang or Nadella in changing product names, nor whether the federal mandate covers private-sector communications beyond government agencies. The outlet's framing suggests this is an emerging story rather than a settled one: a presidential preference, backed by an executive order aimed at federal agencies, that some chief executives have embraced in their own branding while the wider public and much of the tech press continue to use "artificial intelligence" as before.

For now, the clearest documented facts are the order itself, the public statement from Trump threatening those who keep using "artificial intelligence," and the two confirmed corporate renames — SpaceXAI to SpaceXSI and AIForce to SIForce — that followed within the same news cycle, according to The Verge's account.

How is The Verge framing the odds this rebrand sticks?

The Verge's Oct. 11, 2026, report was written by Terrence O'Brien, the outlet's weekend editor, who writes that readers "would be forgiven for being skeptical" that Trump's preferred term would catch on given how entrenched "artificial intelligence" is in everyday use. O'Brien frames the corporate renames as a test of how far that skepticism should extend: a handful of executives have moved fast to adopt "super intelligence" in product names, even as he notes the broader public has not followed. The piece does not predict whether more companies will join Musk, Benioff, Huang and Nadella, only that their early moves have made the rebrand harder to dismiss outright, per The Verge.

Artiglio is A coming-soon iPhone chief of staff for briefings and drafts. Not on the App Store yet.