Roku Cuts Pro Series OLED TV Prices to $700 for Prime Day

Amazon has cut prices on Roku's first OLED televisions for the final day of October Prime Day, with the 55-inch Pro Series model selling for $699.99 and the 65-inch version at $799.99, according to The Verge. The 55-inch price is roughly 30 percent off its list price, while the 65-inch set carries a $400 discount off list, the outlet reported Tuesday.

What specs come with Roku's Pro Series OLED TVs?

Both sizes support a native 120Hz refresh rate, which The Verge notes is useful for gaming, along with four HDMI 2.1 ports that allow 4K output at full refresh rate. The sets also support Dolby Vision and HDR10 Plus, two high dynamic range formats that widen the range of brightness and color a TV can display, and ship with a backlit Roku remote, per the outlet's report.

How does this deal compare with the earlier Prime Day discount?

The Verge says it covered a similar Amazon deal on the same TVs about a week earlier, when the sets were discounted by around 30 percent. That offer expired before returning for the final day of October Prime Day, the outlet reported, putting both models back at their recent low prices.

Has The Verge reviewed these TVs?

The outlet said it has not tested this Roku OLED model directly, but it described the current prices as the lowest it has seen on OLED televisions during Prime Day "by a wide margin," calling the sets "an affordable way to get unbeatable contrast for your next movie or game night." OLED panels are generally prized for high contrast because individual pixels can turn fully off, producing deep black levels compared with LED-backlit screens.

What to watch

• Whether Amazon extends the $699.99 and $799.99 prices past the close of October Prime Day or reverts to list pricing.
• Independent reviews of picture quality and gaming performance, since The Verge has not tested the Pro Series OLED directly.
• How the four HDMI 2.1 ports perform with next-generation consoles running 4K at 120Hz, a combination the ports are built to support.
• Whether competing OLED brands match or undercut these prices before the holiday shopping season.

Where can shoppers buy the discounted sets?

The Verge's report links both the 55-inch and 65-inch Roku Pro Series OLED TVs through Amazon listings cited in its Prime Day coverage. Pricing and availability are subject to change once Amazon's October Prime Day event ends, according to the outlet.

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