business
The Economist Podcast Examines How Big Alcohol Firms Adapt

The Economist's weekly business podcast this week takes up a single question: how are drinks-makers responding as alcohol sales decline, according to the episode description published by the outlet on September 24, 2026.
The episode, part of a program the magazine describes as covering "markets, the economy and business," frames the alcohol industry as an example of a consumer sector under pressure and forced to change how it operates, according to The Economist.
What does the episode actually cover?
The published description commits to one core claim: alcohol sales are declining, and companies that make and sell drinks are adapting in response, according to The Economist. The outlet does not attach a specific sales figure, region, or time frame to that decline in the material it has made public alongside the episode, and no additional detail on which companies or which product categories are discussed is included in the source description.
Why would drinks-makers need to reinvent themselves?
The framing itself, "big booze is reinventing itself," signals that the episode treats the shift as more than a temporary dip, according to The Economist's own headline for the segment. The publication positions the story as a business-strategy piece rather than a straight sales report, consistent with its podcast's stated focus on markets and the economy rather than daily market data.
How does this fit into The Economist's broader podcast slate?
The alcohol episode runs inside a recurring weekly program that the outlet describes as its podcast "on markets, the economy and business." That framing places the drinks-industry discussion alongside the program's regular treatment of corporate strategy and economic trends, according to the podcast's own description, though the source material provided does not specify prior episode topics for comparison.
Where can the episode be heard?
The episode is hosted on The Economist's website under its podcasts section, dated September 24, 2026, and is accessible directly through the publication's own platform rather than through a third-party aggregator, according to the listing itself.
What is not yet known
The public description does not name specific companies discussed in the episode, does not cite a sales-decline percentage or dollar figure, and does not identify which markets or product lines are under the most pressure. Readers seeking those specifics will need to listen to the full episode, since The Economist's published summary does not itemize them.
The episode adds to a run of business journalism this year examining how consumer-facing industries recalibrate strategy when demand patterns shift, though The Economist's own summary keeps its claims narrow: sales are down, and the industry is adjusting. Further reporting, including any figures cited within the audio itself, was not part of the material reviewed for this report.
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Questions
What is the Economist podcast about big booze?
It is a weekly business podcast episode, published September 24, 2026, examining how drinks-makers are adapting as alcohol sales decline, according to The Economist.
Does the episode name specific alcohol companies?
The published episode description does not name specific companies, sales figures, or regions, according to the material The Economist has made public.