David Beckham Receives £38.5m Dividend From DRJB Holdings

David Beckham collected roughly £38.5m in dividends from DRJB Holdings, the company built around his name, after the business posted its strongest year on record during the 2026 Men's World Cup, according to BBC News.

DRJB Holdings reported an almost £50m profit for 2025, up 46% from the prior year, while sales climbed from £72.2m to £84m, BBC News reported September 25, 2026, citing the company's results. Beckham owns almost half of DRJB, and his personal share of the payout works out to about £38.5m based on that stake.

How much did DRJB Holdings pay out in dividends?

The company distributed £38.9m to shareholders during the year, then followed with a special £46.6m payment after the end of the financial year, according to BBC News. Combined, those two payments total £85.5m across all shareholders. Beckham's roughly £38.5m cut reflects his near-50% ownership stake, per the same reporting.

What drove the 46% jump in profit?

The increase traces to a run of advertising partnerships signed in the buildup to the 2026 World Cup, BBC News reported. Deals with Bank of America, McDonald's, Verizon, and PepsiCo's Lay's brand fed sales growth of nearly £12m year over year, based on the £72.2m-to-£84m rise cited in the report. Growth in Beckham's health supplements business added to the total, though no separate revenue figure for that unit was disclosed in the sourced material.

Which brands featured Beckham during the tournament?

BBC News reported that U.S. viewers found it difficult to watch a World Cup match without encountering Beckham in commercials for Stella Artois, Home Depot, and Lay's crisps — sold as Walkers in the UK. Beyond the ad slate, Beckham launched menswear collections with Hugo Boss last year, a pair of Adidas Predator football boots, and an eyewear line with Italian manufacturer Safilo, according to the same report. None of those product-line deals carried a disclosed dollar figure in the sourced material, so no dedicated revenue breakdown is available for them individually.

Who else owns a stake in DRJB Holdings?

Beckham does not own DRJB outright. The remainder of the company belongs to New York-based Authentic Brands Group, which also holds Reebok and the commercial rights to other celebrity names, including comedian and actor Kevin Hart, per BBC News. Authentic's entertainment chief executive, Corey Salter, credited the year's results to the strength of the underlying brand. "It's been an outstanding year, from new partnerships to important philanthropic campaigns and overall brand growth," Salter said, according to BBC News. Salter added that the results show Beckham's name is "one of the most powerful global brands in sport, lifestyle, entertainment and much more."

Has Beckham's sponsorship record drawn criticism before?

Beckham previously faced criticism for serving as an ambassador for the 2022 Men's World Cup in Qatar, a country where same-sex relationships are illegal, BBC News reported. At the time, Beckham said, "It was an important competition and one I was proud to be part of," adding that he had engaged with the LGBTQ community during that tournament, according to the same report. No comparable controversy tied to the 2026 tournament or its advertisers appears in the sourced material.

The BBC report frames Beckham as Britain's first billionaire sportsman, a status tied to the cumulative value of DRJB's brand licensing, apparel lines, and sponsorship income rather than to a single payout. The £38.5m dividend figure reflects one fiscal year's results rather than a running total of his wealth, and no separate net-worth calculation was included in the sourced reporting.

For now, the numbers that are documented — a 46% profit jump, sales up from £72.2m to £84m, and combined shareholder payments of £85.5m — trace directly to the World Cup advertising cycle and the licensing deals signed around it, according to BBC News' September 25, 2026 report.

What does DRJB's health supplements business contribute?

BBC News reported that Beckham's health supplements business grew during the year and helped push overall revenues higher, though the report did not break out a standalone sales or profit figure for that unit. That leaves the advertising campaigns tied to the World Cup as the only line item BBC News quantified directly, via the jump from £72.2m to £84m in total sales. DRJB's public filings, as cited in the BBC report, group the supplements business together with the rest of the brand's licensing and product income rather than disclosing it separately.